In 1972, BMW M made a name for itself in motorsports. Designed with high-performance components, it quickly racked up wins on the track — and became a passion project for BMW engineers around the world. 50 years later, our challenge was to celebrate BMW M’s milestone anniversary with an epic new page.
Creative Directors: Ryan Frank & Geoff Roecker
Art Directors: Miah Black, Kyle Wukasch & Carter Rose
What cookie would want to live in a world without milk? Our challenge: hack the Pinterest platform and prove cookies just can’t resist 100% real Lactaid milk.
Art Director: Sara Pocius
Group Creative Director: Rina Malick
Nissan TITAN's 5 year/ 100,000-mile warranty was called a game changer in the truck industry, but a warranty offer itself doesn't make the most riveting social content. Our challenge: leverage Facebook Canvas Ads to show that our warranty gives drivers 64k more miles than the competition.
Art Director: Emily Herron
Creative Director: Michelle Underwood
Director: Stephen French, Code French Productions
Photographer: Courtney Ryan
Results:
24.7 MM Social Media Impressions
44K Social Engagements
4.9 MM Video View on Post
To the dairy sensitive, many holiday classics come with unappetizing consequences. Our challenge: invite them to enjoy a merry, dairy holiday season with LACTAID milk.
Associate Creative Director (Art): Sarah Sommerfeldt
Group Creative Director: Rina Malick
Did you know the Army offers more than 250 jobs? Our teenage prospects didn’t know that either. Our challenge: create a custom Reddit game that educates gaming enthusiasts and would-be Soldiers on surprising career paths within the Army.
Art Director: Adrian Aguilar
Creative Director: Rina Malick
ASICS GEL-Nimbus shoes have enjoyed a cult following among runners since they launched in 1999. Our challenge: launch the new GEL-Nimbus 20 while celebrating the 19 editions that came before it.
Art Director: Robert Navarro
Creative Director: Michelle Underwood
Group Creative Director: Rina Malick
The Dave Thomas Foundation for Adoption has been helping deserving kids since 1992. Our challenge: introduce some of the kids whose lives have been transformed by the DTFA.
Art Director: Mo Philopos
Creative Director: Ted Monnin
To stand out in the visual world of Instagram is no easy feat –especially in the crowded beauty space. Our challenge: concept, shoot and produce 55 standout social posts a month for Neutrogena.
Art Director: Evan Cole
Creative Directors: Rina Malick & Sherri Levy
DePaul University has an incredible roster of alumni—who are making a big impact in Chicago. Our challenge: introduce the alumni that “Do Chicago Proud”.
Art Directors: Evan Cole, Daniel Fain
Group Creative Director: Rina Malick
Director: Ryan Bouman
Director of Photography: Chantelle MacDonald
